Bad food has a history. Swindled
tells it. Through a fascinating mixture of cultural and scientific
history, food politics, and culinary detective work, Bee Wilson uncovers
the many ways swindlers have cheapened, falsified, and even poisoned
our food throughout history. In the hands of people and corporations who
have prized profits above the health of consumers, food and drink have
been tampered with in often horrifying ways -- padded, diluted,
contaminated, substituted, mislabeled, misnamed, or otherwise faked.
Swindled gives a panoramic view of this history, from the leaded wine of
the ancient Romans to today's food frauds -- such as fake organics and
the scandal of Chinese babies being fed bogus milk powder.
Wilson
pays special attention to nineteenth- and twentieth-century America and
England and their roles in developing both industrial-scale food
adulteration and the scientific ability to combat it. As Swindled
reveals, modern science has both helped and hindered food fraudsters --
increasing the sophistication of scams but also the means to detect
them. The big breakthrough came in Victorian England when a scientist
first put food under the microscope and found that much of what was sold
as genuine coffee was anything but -- and that you couldn't buy pure
mustard in all of London.
Arguing that industrialization,
laissez-faire politics, and globalization have all hurt the quality of
food, but also that food swindlers have always been helped by consumer
ignorance, Swindled ultimately calls for both governments and
individuals to be more vigilant. In fact, Wilson suggests, one of our
best protections is simply to reeducate ourselves about the joys of food
and cooking.
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